You’ve got all the qualifications and teaching skills, so tutoring sounds like a great way to earn some money on the side or start doing something new, but treating your tutoring like a business and marketing it effectively is how you can see the most success.
STAGE ONE: THE BASICS
1. Who are you teaching?
This is the first question you need to ask yourself once you know what you are going to teach. When you know your audience then you can tailor your advertising to them and advertise on the right platforms.
2. How do you want to give your online lessons?
There are a range of platforms available to give your online lessons through, so take the time to compare them and decide what features are necessary for you. For example, a STEM tutor would find Scholar Hub Pro’s maths equation and code editors handy. These platforms may also impact how interactive and engaging your lessons are depending on the features they offer.
3. Set your prices
Research what other tutors charge and factor that into your decision-making when it comes to setting prices. You don’t want to price too high initially or price too low and seem too good to be true. However, you might want to consider discounts for multiple sessions or group sessions!
STAGE TWO: GOING ONLINE
1. Create your online presence
You’ll be tutoring online and finding clients online so it makes sense to have an online presence. You can do this with your own website or if you want something simple, a social media page is a great place to start. If you are starting with socials, this is a great time to remember who you are teaching because they might be on different platforms. For example, if you are teaching 5 year olds, then you are advertising to their parents (Facebook & Instagram), while you can advertise directly to university students (Instagram).
Make sure to share your qualifications here, any background checks you’ve had (we would really recommend getting one!), and any previous testimonials you might have to help build trust.
2. Quality posts
Now that you’re online, it’s important that what you post to advertise your services is good. This means no generic messaging (everyone claims to offer “personalised learning”), use good quality photos, be consistent with fonts & colour schemes, and use a call to action (e.g. Book Now!).
You should also consider what challenges your potential tutees could be facing and then tailor your posts towards that. If you want to teach GCSE students then posts about exam revision tutoring sessions could help you stand out from the crowd.
As you gain more students, then you can also share success stories and testimonials on your social media/website.
STAGE THREE: GO FURTHER
1. Build relationships
Building good relationships with students and their parents is a great way to get referrals for new students, so make communication and feedback a key part of your tutoring.
You can also join groups for tutors (there are a lot of these on Facebook) and build relationships with them! Some might refer students to you if you teach different subjects, but it is also a great way to learn from others and stay up to date on the latest trends in tutoring.
2. Share content
Taking the time to share free content, such as study/exam tips, new teaching methods, your favourite resources, as posts or a blog will help establish you as trustworthy, caring tutor who takes education seriously.
3. Passive income
There is only so much time in the day for tutoring, so consider creating your own learning resources to earn a passive income. This could be a YouTube channel where more subscribers will help monetise it or Scholar Hub Pro’s course creation feature that allows you to create your own learning resources and set a price for them. It may even be that students love your learning resources and then end up trying you out as a tutor or the other way around!
If this all sounds great but you need a bit of guidance with the actual tutoring, here are some other Scholar Hub blogs that could be really helpful for you:
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